Articles: Choosing Your Colors Wisely
When designing a website choose colors wisely. Remember, colors
convey emotions and emotions can heavily influence your decision-making
process. Your choice of colors for your website should mirror
the message and/or feeling you to hope to communicate to the
viewer. Let's take a look at some colors and what they mean
to you and your website.
Blue - the color of stability Blue is a color
of peace, harmony, tranquility, health, coolness, confidence,
loyalty, conservatism, dependability and technology. Blue
is a safe choice for most uses. It causes the brain to send
off 11 chemical tranquilizers and is a wonderful calming color.
It is a preferred color for corporate America, but avoid using
blue when promoting food and cooking because blue suppresses
Negatives: Depression, coldness,obscenity, conservatism and
Red - the color of passion Red is the color
of passion, strength, energy, fire, love, excitement, speed,
leadership and power. When using red in your website design
it is best to us it as an accent color. This color does not
usually work well with greens or purples of the same intensity,
causing a vibrating effect on the eyes. It is a perfect color
for 'Buy Now' or 'Click Here' buttons on Internet banners
and websites as it attracts the eye.
Negatives: Danger, fire, blood, war, anger, stop, revolution,
radicalism and aggression
Yellow - the color of ideas Yellow can convey
sunlight, joy, happiness, optimism, idealism, wealth (gold),
summer and hope. It is the brightest color and intellectuals
love yellow. It takes more chemicals in the eye to see the
color yellow. Websites targeting older people should look
at other colors as yellow can make them feel anxious or angry.
Negatives: Cowardice, illness, hazards, dishonesty and avarice
Green - the color of nature Green implies
movement, nature, spring, fertility, youth, environment, money
(US), good luck, safety and generosity. It is the most restful
color for the human eye and it can improve vision. Green works
well as an accent or secondary color. Use green to indicate
safety when advertising products that may be considered dangerous,
such as medicines. Olive green is the traditional color of
Negatives: Inexperience, envy, misfortune, jealousy, illness
Orange - the color of energy Orange conveys
creativity, confidence, balance, heat, enthusiasm, flamboyance
and playfulness. Orange increases oxygen supply to the brain,
producing an invigorating effect, and stimulates mental activity.
It is highly accepted among young people. Orange is very effective
for promoting food products and children's products such as
Negatives: Warning, danger and cheapness
Purple - the color of nobility Purple combines
the stability of blue and the energy of red. Purple is associated
with royalty. It symbolizes wisdom, dignity, independence,
power, nobility, luxury and ambition. According to surveys,
almost 75 percent of pre-adolescent children prefer purple.
Purple is a very rare color in nature leading people to consider
it to be artificial.
Negatives: Cruelty, arrogance, mourning, profanity, exaggeration
Beige and Gray - the color of neutrality
As neutrals, they can be used in combination with almost all
colors and still work well visually. Lighter hues of each
make for good readability and backgrounds, but you must use
hints of bright color or else you website can lose any visual
pop or visual interest. Gray works well in office environments
and promotes productivity and stimulates creativity.
Negatives: Apathy, dull, drab, monotonous, somber and smoky
Brown - the color of reliability
Solid, reliable brown is the color of earth
and is abundant in nature. It implies simplicity, reliability,
earthiness, comfort and durability. Be careful as brown can
be perceived in much the same way as beige: dull and drab.
Men are more apt to say brown is one of their favorite colors.
Maroons go well with this color and speak to professionalism,
like rich dark leather.
Negatives: dirty, drab, sad, boring and unwanted
Black - the color of sophistication
Black speaks to power, sophistication, formality, elegance,
wealth, mystery and style. Black can make color burst from
the web page, especially if it is a bright color. It is a
natural classic color and never goes out of style. Too much
black can darken a mood and affect emotions very easily. When
designing for a gallery of art or photography, a black or
gray background can be used to make the other colors stand
Negatives: Death, unknown, fear, dark, sad, threatening, wicked,
morbid and dangerous
The color of success
We take every part of our design process seriously and few
things are as important as your choice of colors for your
website. Colors have a larger impact on your viewers than
any other part of the design and can affect your site's success.
Color is immediate, emotional and memorable. If you have a
website, try this simple test. Look at it for a few moments
and write down the feelings and words that come to mind. If
your colors aren't telling you the same story as your content
it may be time to look at changing your color scheme.
Author: Shell Harris