Choosing Your Web Design
We would all like to have the best looking website, that's
a fact - but if we keep in mind that our main objective is
to finally sell our product or service online, we'll realize
that maybe design is not the most important factor when it
comes to achieve this objective.
Professional design is probably the most time consuming part
of the web development, so my first tip would be, before you
are contacting a Web Design Company, to browse the Internet
for companies which offer similar services and products -
you will find probably hundreds of them - save in your Favorites
four or five websites which you really like, print out these,
and show the printouts to as many people as you can, especially
to your existing customers, and ask them which one it's more
likely is to make them take an action (contact, buy, subscribe)
on the site. This way you have conducted your own little "marketing
pool" which will add weeks and weeks of online presence and
Based on this little pool you've conducted you know have a
good idea on how your website should look like to entice your
visitors to buy your service/product.
The next step would be to contact the Web Design Company of
your choice and show them exactly want you want, cutting this
way 80% of the design time. The designer will probably make
suggestions and additions, some off them good ones but most
of them just so they can mark up the price of the design.
I would advise that you should be really firm on your feet
if you really want your website to be up and running ASAP.
Another very important aspect of this design contracting process
is that even you showed them exactly what you want, you have
to realize that you are not the designer's only client and
the designers are working on probably tens of other projects
too, so I would advise you to put in the contract you are
signing a very firm deadline for the site design, and ask
for penalties on the design company end if it's not done in
time, this way you will ensure that your project is prioritized.
Author Mr. Josh Szatmari