Articles: 10 Website Blunders Guaranteed
to Send Your Visitors Elsewhere
by Michael Turner
When you build your website you need to have a plan first.
The reason for this is if you do not have a plan you will
likely make mistakes, forget to include information, and overall
have an unorganized and not a well thought out page. While
you might read the page and completely understand everything,
remember that your website visitor did not design the page
and needs a little more direction. Read the following 10 website
blunders that are common and will make your visitors head
to another site quickly.
Blunder #1 Contact Information
You need to provide your contact information, phone numbers,
e-mail addresses, and physical address if important. The reason
for this is if a potential customer wants to contact you for
whatever reason they can!
Blunder #2 Poor Organization
Make sure your website is well organized and that all links
are obvious. You should even use subheadings to make it even
more clear where information is. You dont want to have
to make people search.
Blunder #3 Checkout
Make the checkout process straightforward and easy. Too many
times people get to the checkout and it is difficult, asks
for a lot of unnecessary information, and generally takes
longer than the customer wants to spend buying the product.
As a result, the potential customer leaves your site to buy
elsewhere. Dont let this happen to you, make your checkout
fast and easy!
Blunder #4 Typos
If your website has typographical errors, it will be noticed
by your visitors. Many people consider this a sign of a novice,
not a professional who is in business trying to make a living.
If your website is full of typos, people are not going to
believe that you take your site seriously and as a result
they wont either.
Blunder #5 Hidden Information
Do not hide information. You as a webmaster might not think
the information is hidden, but if it is not readily visible
it might as well be hidden. Make all information obvious and
easy to find.
Blunder #6 Personal Information
Do not ask for personal information, and if you do explain
why and do not make it mandatory. Many times people will want
to buy your product and get to the checkout page only to have
to answer lots of personal questions first. This will send
people to other less interrogative pages.
Blunder #7 Too Many Forms
Keep it simple. If you are asking for memberships, checkouts,
or anything that requires information, do not use a lot of
forms. Figure out what questions you really need to ask and
keep it short and sweet.
Blunder #8 You, not We
Focus on your customers, their needs, and what you can do
for them. Your customer is not going to your page to find
out about you, but what you can do for them. Remember this
and if you have to put a web history about yourself, then
do so in a special section where people can opt to read it.
Blunder #9 Help People Make a Decision
People might not know what they want when they go to your
website. So, lead them, make suggestions about products, and
provide backgrounds and uses for different products.
Blunder #10 Focus
Make sure the focus of your site is obvious and clear from
the first page of your site and throughout.
About the Author
Michael Turner reveals his foolproof way to increase website
traffic in his free 7 part mini-series. Grab it free right
now at http://www.powertraffictactics.com/